MASS – Ecommerce Website

What We Did

Modern Athlete Strength Systems (MASS) is a fitness brand built by military veterans and active duty service members. Their mission is to deliver elite-level training programs both online and at partner gym locations—empowering people to train like modern warriors while building real strength, discipline, and confidence.

MASS came to DSD needing a website that could match the intensity of their training style while delivering a seamless user experience for customers purchasing workout plans, signing up for coaching, and accessing content. We built their site using WordPress and WooCommerce, with a fully customized cart and checkout experience—including a sleek slide-out cart for easy access to orders and upgrades.

The site also integrates a podcast feed, a regularly updated blog, and conversion-friendly calls-to-action that direct users to coaching, nutrition guides, and training programs. Every element—from typography to layout—is designed to reflect the tactical, no-nonsense approach that defines the MASS brand.

The result is a modern, mobile-optimized platform that supports ecommerce, community-building, and content marketing all in one place—giving MASS the online foundation they need to grow their following and fuel their mission.

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