Think of your homepage like a storefront window. If what people see right away doesn’t interest them, they’re not coming in.
The first screen your visitors see—before they even scroll—is called the “above the fold” section. And it’s some of the most valuable real estate on your entire site. This is where first impressions are made, and often where visitors decide whether to stick around or click away.
If the content in that space isn’t clear, relevant, and engaging, chances are you’re losing leads before they even understand what you do.
What Actually Belongs Above the Fold?
There’s no magic formula, but there are a few key elements we always recommend for the top of your homepage or landing page. First, a headline that plainly states what you do and who you do it for. Don’t overthink it—clarity wins every time.
Right below that, a short supporting sentence can highlight a key benefit or differentiate you from the competition. Then, of course, comes your call to action. Whether it’s “Book a Free Call” or “Get a Quote,” it should be clear, visible, and easy to click.
Visuals also matter. A product photo, service screenshot, or short video can help visitors connect with your offer faster. Just make sure it supports the message, not distracts from it. And finally, don’t forget your navigation—keep it simple and easy to find.
What to Avoid
It’s tempting to cram a ton of content into this space, especially if you’re excited about your services. But too much too soon can overwhelm visitors. Skip the long paragraphs, flashy animations, or auto-rotating sliders. Instead, focus on making a single clear point and giving visitors a next step.
How to Know If It’s Working
Not sure if your top section is pulling its weight? Take a look at your bounce rate or scroll depth in tools like Google Analytics or Hotjar. Are people sticking around? Are they clicking your CTA? If not, your message might need some tuning.
You can also ask yourself a few quick questions: Does your homepage clearly explain what you do in the first few seconds? Is there a single, compelling action for people to take? And does the design feel clean and focused?
Final Thought
Your above-the-fold content sets the tone for everything that follows. When it’s done right, it builds curiosity, clarity, and confidence—and gives your visitors a reason to keep exploring.
Need a second set of eyes? We’d be happy to take a look at your homepage and help you optimize it for better engagement and more leads. Reach out here.
